MarketStats is an elegant and easy-to-use statistics program with a new set of market reports and interactive tools including InfoSparks, FastStats, Local Market Updates and Monthly Indicators. These products will go a long way toward a broader understanding of the prevailing trends in our local housing market.

About the Tools

InfoSparks is a mobile-ready, simple-to-use interactive stats product that will change the way you use and share housing information. It is multifaceted in its ability to combine local geography with customizable housing variables, timeframes and market metrics in order to quickly analyze and share trend data in a clean, intuitive interface.

Use InfoSparks to generate charts that will support your recommendations at listing presentations by comparing local to regional numbers and for managing client expectations by answering the emotional point of price.

Emphasize your expertise and knowledge on your website, in blog posts, through email marketing.

FastStats is a tidy, map-based interface that displays Local Market Updates and Monthly Indicators. Simply select from a drop-down menu or from a map of the local region, and there will be a report waiting for you!

Local Market Updates are monthly, one-page market reports for more than 300 pre-defined geographic areas in the region covering nine key housing metrics for residential attached and residential detached properties.

Monthly Indicators is a monthly, market-wide report that covers each of the key metrics in further depth with written analysis, overview pages and historical trends for each metric.

Infosparks Video:

Understanding the Metrics - Definitions

Metrics represent the residential real estate topics that areas and variables pop against. Some are counts, some are calculations. Some calculations are median; some are just average. In combination, they are the primary descriptors for what makes a market tick. Only one metric can be selected at any time.

Sales Price - Calculations are based on sold data. Prices do not account for seller concessions. Median represents the point at which half of the homes that sold in a given month were priced higher and half were priced lower. Average is the mean sales price for all closed sales in a given month.*

New Listings - A count of the properties that have been newly listed on the market in a given month.

Homes for Sale - The number of properties available for sale in active status at the end of a given month. Also known as inventory. For this metric, the "12/6/3 months" calculation is the average of the most recent 12/6/3 months of data.

Pending Sales - A count of the properties on which contracts have been accepted in a given month.

Closed Sales - A count of the actual sales that have closed in a given month. Calculations are based on sold data.

Days on Market (DOM) - Median or average number of days between when a property is listed and when an offer is accepted in a given month.*

Cumulative DOM - Median or average cumulative number of days between when a property is listed and when an offer is accepted in a given month.*

Months Supply - The inventory of homes for sale at the end of a given month, divided by the average monthly Pending Sales from the last 12 months. Also known as absorption rate.

Percent of List Price - Percentage found when dividing a listing's sales price by its list price, then taking the average or median for all sold listings in a given month, not accounting for seller concessions. Calculations are based on sold data.

Example: A property is listed at $200,000, reduced to $190,000 and taken off the market. Then the same property is listed again at $180,000 a few months later and is further reduced to $175,000. It closes for $160,000. We take the ratio of $160,000: $175,000 or 91.4% because $175,000 was the last list price before the sale was made.

Percent of Original Price - Percentage found when dividing a listing's sales price by its original list price, then taking the average for all sold listings in a given month, not accounting for seller concessions. Calculations are based on sold data. Example:

Example: A property is listed at $200,000, reduced to $190,000 and taken off the market. Then the same property is listed again at $180,000 a few months later and is further reduced to $175,000. It closes for $160,000. We take the ratio of $160,000:$180,000 or 88.9%. We do not use $200,000, because a new listing ID was issued when the property was listed at $180,000, which becomes the most recent original list price for the sale.

Price Per Sq Ft - Calculations are based on sold data. Prices do not account for seller concessions. Median represents the point at which half of the homes that sold in a given month were priced higher and half were priced lower, divided by the number of finished square feet. Average is the mean sales price for homes sold in a given month divided by the number of finished square feet.*

Dollar Volume - The total dollar amount of all sales for the selected criteria.

Shows to Pending - The number of showings scheduled per listing that went into pending status during the selected reporting period.

Shows Per Listing - The average number of showings scheduled on active listings per month.

* Sales with a Days on Market of less than 0, or a Percent of Original Price that is less than 50 percent or more than 200 percent, are added to the sales count but are not factored into price, price per square foot or days on market.

** In order to be included in the calculation of this metric, a listing must be enabled for ShowingTime services and must have a showing in its first 28 days on the market.